Desert Schools FCU names new CMO - FINANCIAL-24
Desert Schools Federal Credit Union has officially announced the appointment of its vice president of marketing, Cathy Graham, to the role of senior vice president of marketing and chief marketing officer.
Graham assumes the leadership position after 26 years of credit union marketing experience and more than 11 years with Desert Schools, beginning in 2006 when she was hired on as the company’s senior director of marketing. She has also served as the organization’s associate vice president of marketing and most recently vice president of marketing.
“I’m truly honored to further lead Desert Schools’ marketing efforts as the senior vice president of marketing and chief marketing officer,” said Graham. “I’m passionate about the company and I’m eager to execute some awesome new strategies in 2018 that should excite our members and community at large.”
In 2014, Cathy was named a Credit Union Magazine “Rock Star;” the only one in Arizona to be given that honor and in 2015 received Credit Union Times’ “Marketing Executive of the Year” award. During her time with Desert Schools she has made a strong impact on the company by developing high-level marketing resources to meet the needs of the organization.
“I appreciate Cathy’s tenacity and dedication to the success of the organization,” said Jeff Meshey, Desert School’s CEO. “We are proud of her accomplishments and incomparable ability to elevate Desert Schools’ profile in the market.”
For more information on Desert Schools or to conduct an interview with Ms. Graham, please contact Shelby Tuttle of ANDERSON Advertising & Public Relations at (480) 330-9346 or shelby@anderson-adv.com.
About Desert Schools Federal Credit Union
Celebrating its 77th year in Arizona, Desert Schools is Arizona’s largest credit union with $4 billion in assets, more than 300,000 members and branch locations across the Valley. As a not-for-profit cooperative, Desert Schools prides itself on providing stellar service to its member-owners while actively taking a role in the community to improve lives through non-profit partnerships and financial literacy efforts in the Valley and beyond. Learn more at www.desertschools.org.
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